Brand Factory- who me?? Kiddin’ me?


Well Nikhil tagged me on this one ages ago but as I was battling with my own inner thoughts this got delayed and today I thought about finishing this one to be cheerful enough for the evening- we have my firm’s 90 years of celebration Mid Winter Ball at the Sky City Grand Hotel! The dress code is elegant wear with twist of 1920s and I am donning myself in a designer hatler neck Rosewood Gown and chandalier earrings-quite perplexed!

The idea is simple. Take any day in your life and chart out all the brands you have used. I am a brand conscious person and I am not!- Confused-you bet…I believe in buying branded things which are vital like-my eyewear or jeans or shoes but for small things like tops and jewellery I am not so much conscious as I can buy stuff straight outof flea market….

Here it goes..

MORNING

Glister Toothpaaste, Body Shop, Palmolive Naturals, Bausch and Lomb- I can’t see anything without them…, Carlton London, Titan, Gilli, Elizabeth Arden, Chambor, Wrangler, Narcisso Rodriguez and Lancome…yes am a cosmetic and fragrances freak and Naricsso is my favorite smell to wear! Its divine! :)

Morning

 

AFTERNOON BANGING HEAD AT WORK

Afternoon

Xs Energy Drink-yes with the amount of work piling up these days…..I need it, Subway and Starbucks for lunch, Dell and iPOD- if I don’t plug in my music I’ll sleep on the keyboard for sure…..3M and Office Max supplies keep me organized with frequent calls on my Nokia phone from my hubby…

EVENING SESSION- Reunion of love strucks

Evenings are electornically dominated- with both of us checking emails, making long calls to India, me cooking, watching movies on our 50 inch plasma which I am quite proud of ! :D Blogging is a must……and then catching up with crazy pals on gtalk/Facebook and Orkut by throwing interesting status messages everyday!!!! Syncing my iPOD in the background~~~hubby coaxing me to eat nutriway pills and then hiting the sack!! Prepare for another day, another gruelling session with techical documents, ramblings of mind with vocabulary and vainly rejecting drawings in name of Quality Control!

Evening

Signing Off ~**~

Ok folks am off to plaster my face with some good face masks I got and also apply a wicked deep berry nailpaint -its pampering day-wish me luck- I wanna dazzle tonight at the ball……..watch out this space for my experience there…..and yes we are planning a skiing trip next week and then South Island trip in August so please pray that no one jinxes a much needed holiday I need for my depressed sagging spirits…………

And before I forget- I pass this tag to Abhinav which is gonna be his first tag post ever -I am giving the nasty soul some work to do apart from sending me annoying mails round the day and labelling me Neera ki choti behen- I am not :(  You’re BP!

What is ethic to you, me or them?


I remember vividly the subject Business Ethics we had in third semester and how proudly our course director announced- this is a relatively new subject and not even IIM-Ahmedabad has teachers or relevant books for it. I passed the discipline with a GPA of 9 courtesy all the search I did on internet to read theories related to ethical decision making. But even standing at that surprising GPA I bear no capability to define Ethics per se.

I read Indian news stories daily, I see global news daily, I use endorsed brand daily, I make an environmental related decision daily- and they are all related to ethics. My wordweb dictionary defines ethics as ‘A system of principles governing morality and acceptable conduct’. But who is to explain the context of acceptable. It’s a fancy word some philosopher used to veil his inability to measure anything that is pure right or wrong- anything that is pure black or white. It’s just a picayune excuse some genius picked up to write heaps of circumlocutious non meaning theories to hide the evil sides- the grey sides.

The topic of this post is -What is ethic: to you, me or them? When I see a poor kid in CRY print advertisement I resolve to adopt a child but never do it in reality…but when I do see a kid enjoying Baskin Robbins ice cream I nag my partner to go to parlour and take one bite. Am I ethical?

When I see my fellow friends being conscious and aware enough to dedicate a post on youth Unite about Bhookh and add a badge on their WordPress blogs…I aimlessly click on the feedthemouthxxxxxerrttsomethingsomething.com site in hope to feed the hungry……but when I don’t like the taste of a dish I vainly leave the whole dish go in trash cans with a certain arrogance. Am I ethical?

I see a movie daily- that’s my routine and a way to rewind after sitting in the comforts of my workstation and sipping endless mochachinno’s and tapping laptop glaring into the matte finished screen. I see the imaginative world of songs and dance routine- criticize them and then compare with better quality English movies safely ignorant of the situations in Somalia/Myanmar/China/India. Am I ethical?

I read about rising rates of rapes and take out my angst onto wordpress by writing a post. I read about deplorable conditions of elderly and take out my angst onto wordpress by writing another post. I read about Aarushi and her ill fated media tryst and take out my angst onto wordpress by writing yet another post. I sit conveniently in the calm comforts of my electrically heated bed and write about people I can’t help. I talk about rapes- but have I researched what’s actually happening to women in Gulf countries or Asia? I talk about elderly not doing a thing for my own mother who is alone in India. I talk about Aarushi and let some perverse people find a way to write their even more perverse ideas about horrible things and do not even attempt to moderate them in honor of Freedom of Expression. Am I ethical?

I see a larger than life Shahrukh talk superfluously claiming that how his son was upset when he couldn’t see a match and how he bought a whole cricket team for him to relish! Now you people – who treat him ahead of god can be kind enough to tell me a single just a meagre quote from this man about his daughter? Wait he has a daughter- oh yes he does…But does he ever talks about her? No…never. Way to go King Khan our Indian hero- you’re perfect ambassador to support Female Foeticide cases in Harayana or Punjab. Wait a minute- but you need to charge a crore for that..no you can’t do that..but shell out a few crores more and you can prance around in your underwear in a glitzy Page 3 private party. So why don’t we leave the ambassadorship of Polios and Female Foeticide to Aamir Khan and Mr. Bachchan and then malign them by blog-wars? Or why not smoke a cigarette in public and set an example to youngsters to take light (pun intended) and forget that others exist. So back to square one- Is he ethical?

A team in Olympics works hard and manages to win a bronze medal and we get to read about it in the sports section right under the major write up on Irfan Pathan’s love life all revealed on Orkut. A Police Officer stresses that Shruti was found in OBJECTIONABLE state totally unaware of even the poor girl’s name and dares to speaks this in front of hungry carnivorous reporters. An actor takes a cool cheque for two crores to endorse a cola brand and a physically challenged Pullela Gopichand declines few thousands to endorse a cola brand saying it’s not good for children’s health. The actor gains publicity and is seen on billboards and Pullela is lost in his own loop of same picayune excuse- Ethics. Is the actor/Police Officer/Reporter/Media ethical?

You take it from here my friend. Congratulations for coming so far till the end for this is a heavy dose post not a page 3 gossip or some perverse tips giving post. You must have felt something too or had a connection with my inner callings….still you will head straight out of this browser window and open Orkut/Facebook/MySpace/Gtalk/Yahoo/MSN/Skype and talk repeatedly- ‘Sup? Aur Batao? What’s new ‘; without even bothering to let your inner calling grow and make you aware or even write a line about it here assuring me I am not insane to write this. Here my friend the question is – ‘Are you Ethical?’ Think about it and if you know the answer then for my sanity’s sake drop a line or two.

Thanks!

Chapter of Life


 

Scene 1

A young 14 year old girl is hooked onto TV watching Shahrukh Khan selling almost everything on TV. Her cell beeps and she reads the SMS and laughs at the non veg joke (explicit content suppressed). She calls back the sender and chats for one hour repeatedly repeating the phrase- ‘aur batao’ (tell me more). The talk gets over after saying bye bye take care for umpteenth number of times and blowing kisses with the sound of Muuuaaahhhhh. The words angel, baby, honey, jaanu, sweetz dominate the whole call and sound like a refrain from a soft romantic ballad. The call finishes and the girl looks at the TV once again wherein SRK again is cheering his boys in the IPL arena of glamour cricket (where everything is a BRAND).

 

Scene 2

The young 14 year old girl goes to her room and slips into her Nike PJ and plugs onto her iPOD listening to High School Musical 2 OST and glares at the larger than life posters plastered on her wall. She opens her lappy logs onto Facebook and sends a cool new poster on Super wall to all her 209 friends in her network. She smiles at the new Superlatives given to her by her boyfriend. She sees him online at the moment on Gtalk with the rad status message –‘Nobody dies a virgin life f**** you in many ways’. She tells him the message is so cool and then again the repeated act of bye byes and take care begins now armed with emoticons.

 

Scene 3

The young 14 year old girl gets up in the morning picks her Pepe Jeans London bag and wears her Nike shoes and shoves up the Nokia N72 in the inside pocket of the bag and runs for the car. The chauffeur opens the door and she sits insides throwing her bag and grabbing the remote. She reaches school and kisses her friends and yells- ‘hey how you doin’, ‘wassup mate’.

 

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Scene 1

A young 14 year old girl is hooked onto cleaning the dining table hearing Sahrukh Khan (sic). She sings ‘Jaanam Dekh Lo mit gai duriyaa main yahaan hu……..yaha’. She hears a shrill voice from the other room and hears a faint voice to bring ice cream for her. She quickly leaves the table and prepares big bowl of ice cream and pours chocolate syrup at the top and resists the saliva on her tongue to grab a big spoonful of the delight in front of her misty eyes. She takes a bite from the melting drop from the rim of the bowl and closes her eyes for a second.

 

Scene 2

The young 14 year old girl goes to the kitchen and lies on the mattress and switches on the FM listening to new Himesh Rehammiya number and glares at the roof while imagining her in the song. She gets up and looks herself in the mirror. She looks at her long never ending braid and the weird curve in the end where her rubber band was tied. She opened it and moved her fingers through her hair and started singing ‘Jhooth Naiyo Bolna’. She smiles at her little jig and goes back to the mattress fully conscious of the fact that she had to get up early next morning to iron the uniform and make the breakfast.

 

Scene 3

The young 14 year old girl gets up at the shrill voice of the pretentious Mrs. Kapoor and runs to the kitchen. She switches on the swanky LG Cooking range and heads for the Nirlep non stick pan to cook breakfast. She runs for the car. The chauffeur opens the door and she gives the lunch box to the young 14 year old girl. She curses her and annoyingly takes it and starts fiddling with the remote control. The young 14 year old girl goes to the market to get groceries and meets her other likes. She smiles and yells- ‘Hello didi I am going to my gaon (village) for diwali ’.

 

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We could be either of the two girls- but we would always wish to be the former girl not the latter-but they are both happy and content. But-Life is not equal. It’s different for you, me and others. Some are blessed with more some are blessed with few.  Life is beautiful. It’s a one time encounter for you, me and others. Some live it to the fullest and some keep cursing and ruin the beauty of it. Life gives moments to smile, to cry, to laugh, to curse, to swear, to enjoy- what do we give back to the life? We know and meet several people who are in much sad situations than ours-still our life seems more complex. I have seen little boys in rural areas enjoying the dip in the rivulets sporting a big grin on their face and there sometimes I am cursing if there’s a power shortage in the summers. May be we need to learn how to live from them. I learnt a lesson from life and this is just a Chapter of Life. There may be many more, from all people who walk into my life and thoughts from all spheres of world.